In this episode of the second season of Brand News, hosted by Charlotte Emily, we dive into the inspiring story of Bram Korsten, the founder of the emerging fashion brand Bram’s Fruit. From creative accessories to a philosophy that embraces nature: Bram shares how his brand strikes a balance between fashion and sustainable values.
- Introduction - The episode starts with a brief introduction from host Charlotte Emily, who mentions the collaboration with Winkelstraat.nl. She then introduces Bram, the founder of the fashion brand Bram's Fruit.
- The Origin of Bram's Fruit - It all began with a name that is both personal and philosophical. Inspired by his youth, Bram wanted to create a brand that combines his passion for products with respect for nature. “My parents taught me to look beyond material things and embrace the value of relationships and nature,” Bram explains. This concept is the foundation of Bram’s Fruit: a brand that conveys both products and awareness.
- The Path to Entrepreneurship - Bram’s entrepreneurial journey began with a collaboration with his brother. While the adventure was successful, he ultimately decided to carve his own path. This choice allowed him the freedom to develop a unique vision within the fashion industry. "We both wanted to find our own voice, and that was the right choice for both of us." With a growing team of talented people, Bram is now fully focused on his brand and his vision.
- Unique Accessories and Stories - The accessories from Bram’s Fruit are not only functional but also reflect his philosophy. A great example is the iconic “Fuck Off I’m Gardening” cap, which originated from a personal experience. It symbolizes focus and the protection of one's creative space.
- Collections that Inspire - Each collection from Bram’s Fruit tells a story. From When Life Gives You Lemons to Fuck Off I'm Gardening, the collections often carry deep personal significance. Bram draws inspiration from his youth and family ties, giving his designs a unique emotional layer.
- The Future of Bram’s Fruit - With a strong focus on international growth and a universal language, Bram’s Fruit aims to become a sustainable fashion brand. A significant next step is the opening of a flagship store in Amsterdam early next year. “It feels like a beautiful next step in our story. I look forward to offering customers a physical experience of our brand.”
Want to learn more about Bram’s journey and his vision for fashion? Listen to the full episode of Brand News on Spotify, Apple Podcasts, or Amazon Music.