In the second episode of the second season of Brand News, hosted by Charlotte Emily, we dive into the world of digital art and technology with Isabelle Udo, founder and creative director of videOrbit Studio. Isabelle shares her experiences as a digital artist and how she blends technology, fashion, and art into unique augmented reality (AR) experiences. This episode offers insights into the rapid developments in AR and AI and how they are influencing the fashion and beauty industries.
- Introduction - The episode begins with a brief introduction from host Charlotte Emily, who announces the collaboration with Winkelstraat.nl. She then introduces her guest, Isabelle Udo, a digital artist with a unique portfolio. Isabelle discusses her passion for technology and creation and how her company, videOrbit Studio, makes new experiences possible.
- The Rise of Augmented Reality - Isabelle explains what AR and AI are and how she uses these technologies to create digital experiences. She shares how she started working with AR in 2019 and was one of the first to apply this technology in the fashion industry. Her work ranges from Instagram filters to interactive installations for major brands. The transition to using AI has further enriched her work, especially with the application of Stable Diffusion for video formats.
- The Future Front Row Project - One of the standout projects Isabelle discusses is Future Front Row. This project focused on bringing digital fashion to life through interactive fashion shows. Isabelle brought together digital fashion houses on the runway of Amsterdam Fashion Week in collaboration with Felix Meritis. This project provided a platform for digital designers and made digital fashion more accessible to a broader audience.
- Collaborating with Major Brands - Isabelle has worked with prestigious names like Dior, L’Oréal, Versace, and Armani. She talks about her favorite collaboration with Burberry during the Super Bloom project, where she created an AR activation featuring wildflowers. This project was part of the celebration for the 75th anniversary of the British queen and presented a creative challenge that perfectly suited her style.
- Balancing Passion and Projects - Isabelle shares her perspective on finding balance between commercial projects and her creative passion. She admits that the rapid developments in technology can sometimes be overwhelming, but she always tries to keep experimenting and challenging herself. This not only helps her keep her business running but also creates innovative experiences that set her apart in the industry.
- Advice for Young Creatives - For young creatives just starting out, Isabelle offers valuable advice: “Focus on the things you are passionate about, and share your work openly.” She explains how she built her career by posting frequently and being open about both her successes and failures. This helped her get noticed by major brands and secure projects.
Listen to the Episode - Want to hear more about Isabelle’s inspiring journey in the world of digital art and technology? Check out the full episode of Brand News on Spotify, Apple Podcasts, or Amazon Music.