In this episode of Brand News, hosted by Charlotte Emily, we chat with Paulinho Chin, the brother of the founder of Filling Pieces and a key figure in the brand's growth. He shares his experiences from the startup phase in Amsterdam to the brand's international expansion. This episode provides insight into the origins, challenges, and successes of Filling Pieces, as well as their vision for the future.
- Introduction - Charlotte Emily introduces Paulinho and talks about their previous collaboration. Paulinho begins his story about how Filling Pieces started as an idea from his brother and eventually grew into a global brand.
- The Beginning of Filling Pieces - Paulinho talks about how his brother launched the brand at the age of 19 and how he has been involved from the start, focusing on logistics and order processing while his brother took care of design and marketing.
- E-commerce as the First Step - In the early stages, Filling Pieces primarily focused on e-commerce. Paulinho managed the online store, allowing them to introduce their brand without relying on physical stores.
- Expansion into Ready-to-Wear - What started as a sneaker brand later expanded into clothing. Paulinho explains that it has always been his brother’s dream to become a complete fashion house, not just a sneaker brand.
- Collaborating with Family - Paulinho works closely with his brother and sister-in-law, which he believes has contributed to the success of Filling Pieces through their strong bond of trust.
- Vision for the Future and Expansion Plans - Paulinho shares that Filling Pieces plans to open more standalone stores in major cities, in addition to collaborating with department stores through shop-in-shop concepts to further grow the brand.
Listen to the episode - Want to hear more about the journey of Filling Pieces and their growth from a local startup to an international brand? Listen to the full episode of Brand News on Spotify, Apple Podcasts, or Amazon Music.